Research on the Impacts of Information Capacity on Farmers’ Green Prevention and Control Technology Adoption

Abstract This study was carried out to reveal the key factors affecting farmers’ green prevention and control technology adoption deeply analyse influence of different generations information capacity on adoption. Based survey data 509 farmers in Liaoning Province probit model logit model, this paper conducted an empirical analysis adoption, analysed differences from perspective intergenerational difference. The research results show as follows: First, has a significant positive impact adoption; Second, is different. Information consciousness more influences new middle-generations; needs have old generations; use only middle-generation. Therefore, order increase probability it necessary not pay attention capacity, but also fully consider stages life cycle their own endowment differences.